One of my oldest and best friends did acquire a rather seedy BMW dealership in a very low income part of Greater LA. He used this as a selling point: "We can beat anybody's deal because we're located in the wholesale district." He has sold a helluva lot of cars and made a great deal of money over the years, but he has had to perform a couple of multimillion dollar upgrades during the same period.Would you buy a new BMW 5 Series at a corner car lot in a low income part of town? No. That is why high end auto manufacturers require their dealers to spend millions and millions of dollars on the presentation of their dealerships.
Packaging of any product is of the utmost importance.