"Ya' love it when a plan comes together"!The year was 1987.
After his suit fitting Mr. Cook said he wanted to talk to me about our dog breed ties.
I asked him what breed of dog he owned.
He said he didn't own a dog. He wanted to put our ties in his mail order catalog - The
Joan Cook Catalog, which was a housewares catalog that had never run a necktie.
Mr. Cook had been a customer for a few years, but I didn't know anything about the Joan Cook Catalog.
He asked me if we would be able to "drop ship".
I enjoyed challenges. I asked him how many ties he anticipated selling. He said 200 - 300.
I told him we would have no problem handling it.
He told me he was going to put the ties in the Fall and Christmas catalogs.
In mid August the first Joan Cook Catalog went into the mail.
Two weeks later my wife called to tell me our mail box was the recipient of 3 manilla envelopes containing a total of 225 orders.
I called Mr.Cook and told him I was surprised with the number of orders we received.
He said it what he expected - between 200 - 300
I said I thought he meant 200 - 300 ties for the run of the catalog from September to January.
He said he meant 200 - 300 per week.
One week we hit 750 ties.
That fall my kids and a number of their high school friends spent a lot of time in our basement as members of the "Chipp2 Shipping Department."