Active Member with Corp. Privileges
My primary objection to Ralph Lauren's products is that his company does not manufacture them. (Please don't remind me that Bills Khakis does not manufacture its products, either.) The value of a brand is that you can count on consistency from product to product and from year to year. In Ralph Lauren's case, you can count on the image. The designs, the marketing, and the advertising are his products. I enjoy consuming them. But as long as his shirts, sweaters, coats, etc., issue from different makers each season, my loyalty will remain with the makers (Alden, Samuelsohn, et al) who have earned it with the consistency of their performance.