Mazama

Active Member with Corp. Privileges
I LOVE that old catalog style, which persisted, unchanged, into the 1980s I believe. LL Bean - a marketing genius - personally wrote or edited the catalog text into the 1960s when he was in in his 90s.

LL Bean's grandson and former company CEO, Leon Gorman, tells the story in "L.L. Bean: The Making of an American Icon".
 

frosejr

Super Member
The old catalogs are appealing because they are no-nonsense. Mr. Bean was not trying to "build a brand" - he was trying to describe his stuff in a way that would make you want to buy it because of how it performed, not because of how it "made you feel." Can't get much more trad than that.
 

katon

Super Member
An original L.L. Bean blanket coat from 1940 in the L.L. Bean Archives:


(Courtesy of A Restless Transplant)

Also, the Cold Proof Duck Hunting Coat:



(Also from the L.L. Bean Archives via A Restless Transplant)

Not sure if this is the original or the "New and Improved" version. According to M.R. Montgomery in his book In Search of L.L. Bean, the original duck hunting coat was named such because it was made of cotton duck, and was designed for hunting. :)
 
Last edited:
Your email address will not be publicly visible. We will only use it to contact you to confirm your post.

IMPORTANT: BEFORE POSTING PLEASE CHECK THE DATE OF THE LAST POST OF THIS THREAD. IF IT'S VERY OLD, PLEASE CONSIDER REGISTERING FIRST, AND STARTING A NEW THREAD ABOUT THIS TOPIC.