Now that’s what I’m talking about. Notice how those jackets extend past the cupped hands which breaks the old rule of where the skirt of the jacket should fall.
Two issues: Both ads depict Italian/Italian inspired fashion, which is to say, Giorgio Armani inspired fashion. Giorgio Armani’s fashion, in turn, was inspired by the dramatic cuts worn in Italy in the 40’s, though a bit more exaggerated. If you were to view things being sold by Paul Stuart during the same period as these ads, everything would be far less exaggerated.It's a good look with the drape and length.
The gorge and lapel looks too low and wide for myself. It's arguable that it's balanced with the overall silhouette that's created. I wonder if the low buttoning point is comfortable when sitting.
Secondly, it’s not really about how long the jacket is, but rather how long the man is. The jacket should comprise roughly ½ the height of a man’s torso and legs. As a result taller men will often require jackets that fall below their cupped hands.