For some reason, whenever my shoes are a tad too tight, the little toe ends up getting a painful blister on the outer edge. To remedy this, I obtained one of those shoe stretchers (kind of like a split shoe tree with a threaded arm through the center) and attached the metal bubble thing near the toe area of the shoe stretcher. My question is, how to go about using that shoe stretching liquid in the little red bottle. Do you apply it to the outside of the shoe? That would make sense since that is the shoe leather you want to stretch. However, I have seen posts where folks say to apply it on the inside of the shoe. Also, do you apply it every day? Do you turn that threaded arm a few turns every day? Want to make sure I do it right. Thanks.