I've had conversations with my brother (who lives/works in SF) about clothing, as I was concerned by the casualness of his wardrobe. He insisted that what he wore was completely normal out there. I guess he was right.
Lorelai Gilmore, just because I wear flannel, a backwards baseball cap, and a soul patch does not mean I'm a hipster. I'm a regular guy who runs a regular coffee house and I'm not standing for any nonsense like cellphones and hipsters.