What does "SR" mean ?Then like now some people dress like the movies. Fred Astaire had his clothes made on SR. Some by A&S, which showed up in the movies. Before that, some other SR firms. One of his White Tie rigs was made on SR and considered (by SR tailors) one of the best White Ties ever made. Don't remember which SR firm made it (not A&S), nor the movie it was in. His clothes were not all just costume, but movers by clothing companies.