Expensive taste isn’t always backed by our budgets. Those designer sneakers, watches, suits we so covet also feel like they’re out of reach because we can’t drop a month’s rent on trousers. Enter Gilt, a hub for luxury and designer products at deep discounts. But, is it too good to be true? Is Gilt legit?
What is Gilt.com?
Let’s go back to the beginning. Gilt is an online marketplace offering access to high-end, “luxury” goods at a fraction of the retail price.
It’s free to join the club with a simple keystroke entry of your email address. Once you’re in, you get access to the hundreds of ‘sales’ the site offers each week.
The catch, though, is these are essentially flash sales. Once something goes live, you’ve got limited time to log into the site, scroll through the vast inventory, make your selection, and check out before the sale disappears. This encourages you to act quickly — or perhaps impulsively.
This business model seems to have worked, though. Even as early as 2015, Gilt had 9 million users.
Is Gilt a Legit Website?
From the standpoint of whether Gilt delivers on providing discounted luxury items for sale on their website, the answer is, for the most part, yes. However, the level of integrity appears to be another story.
Upon cursory review, the brands on Gilt are those you’d recognize, like Louis Vuitton. But, dig a little deeper, and you might come across a few you’ve never seen. Alex + Alex? What’s that…and who’s Alex? There’s a reason: Gilt actually owns these brands.
Vice published an excellent article on this back in 2015, detailing how the site would create a ‘brand’, set a price, and then show a ‘markdown price’ from the ‘original’.
Sure, larger-scale retailers like Macy’s, Kohl’s, and Nordstrom each have house brands they feature alongside designers. But, how does marking a house brand down from MSRP work when the retailer, Gilt, is billing itself as a sale and discount site?
Despite this, there are some additional points to consider. For one, Gilt was sold to the Hudson’s Bay Company (owners of Saks and Lord & Taylor) in 2016 with hopes of bringing it back to designer roots. It was later sold again, this time to Rue La La, creating a mega-merger in the flash-sale retail space.
Also, the in-house brands don’t appear to be live on the site anymore. This may have occurred prior to the sales, but it’s still worth knowing if considering a purchase.
Gilt Consumer Reviews
An internet query on ‘is Gilt legit?’ yields mixed results. Some folks have loved what they’ve gotten, and others have have received unpleasant surprises.
A common theme from our research, though, shows showed several complaints about fake items or items not matching the description of the original product. If you’re buying designer items, receiving something inauthentic is certainly disappointing.
Additionally, we encountered stories of severely delayed shipments and poor service from the customer teams. Now, this was a mix of reviews from different orders and dates, but it is something to take into consideration when purchasing from a sales discount site.
Gilt Legitimate vs. Quality
Gilt claims to deal in fashion sales and does, in fact, do just that. So, Gilt is legit, as far as we’re concerned.
However, frequent concerns about product quality and customer service are definitely noteworthy. But, those experiences may be isolated incidents and not reflective of the company as a whole. Ultimately, though, it’s your call as a consumer if you wish to back Gilt or not.
Have you ordered from Gilt.com? What was your experience?
Make sure to let us know in our online community Plus, we have 100s of style experts & clothing aficionados ready to help you!